Email (SPEC ad)

The Client:

Macy’s is a hugely popular American department chain with around 500 stores throughout America

Target Audience:

Men aged 28–45 with incomes of 50k+

The Challenge:

This campaign was aimed at men ages 28–45 with household incomes of £50k and upwards who rarely update their wardrobes. They are motivated by savings and convenience as well as style.

The Solution:

Creating an email designed to spark action and encourage them to visit their local Macy's. While in store, they'll find discounted on-trend sweaters from brands such as Ralph Lauren, Calvin Klein, and Hugo BOSS.