Banner ad (SPEC ad)

The Client:

The New Yorker is a magazine that is an influential daily source of news and cultural coverage.

Target Audience:

Readers aged 30–50 on 75k+

The Challenge:

To make readers aged 30–50 with busy work lives aware of the newest way to access The New Yorker. The target audience is busy people, meaning they don't always get time to stop at the newsstand but like to be in the know at all times.

The Solution:

This dynamic 3-slide banner ad introduces The New Yorker in digital-only format for busy people on the go. I highlighted the benefit that there is no need to stop and miss that train, and readers can stay informed and up-to-date. A time-saving digital-only format for people on the go.